EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

LATEST PODCASTS

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1408, 2025
  • EDGE of the Web - Bruce Clay and Evolving Your Writing Toolset

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

Bruce Clay joins Edge of the Web to discuss his new tool: Prewriter.ai

3107, 2025
  • Local News from the EDGE episode 766 with Greg Gifford

766 | Local News from the EDGE | Week of 7.21.2025

43% use AI daily? Not so fast. Greg Gifford and the EDGE crew debunk stats, tackle review scams, and dig into local SEO changes.

1107, 2025
  • EDGE of the Web - Bruce Clay AI & SEO Alignment

765 | Aligning SEO with AI and Intent: Bruce Clay’s Perspective

Bruce Clay joins Edge of the Web to discuss AI’s impact on SEO, search intent, content quality, and sitewide strategies for better rankings.

2706, 2025
  • Paid News from the EDGE episode 764 with Greg Finn

764 | Paid Ad News from the EDGE | Week of 6.23.2025

Greg Finn joins the Paid Ad news focus, diving into Google's latest ad changes, AI predictions, and the puzzling Mystery Shopping Rating.

1906, 2025
  • 763 | Audacious Marketing: Mark Schaefer’s Playbook for Breaking the AI Mold

763 | Audacious Marketing: Mark Schaefer’s Playbook for Breaking the AI Mold

Discover audacious marketing with Mark Schaefer. Learn disruptive strategies, AI insights, and how brands can connect in a changing digital world.

606, 2025
  • Episode 762: SEO News from the EDGE from the Week of June 2nd, 2025

762 | SEO News from the EDGE | Week of 6.2.2025

AI Overviews, WordPress drama, and local SEO in flux—Cindy Krum breaks down this week’s digital marketing shakeups.

3105, 2025
  • Episode 761: Disrupt or Die: Leveraging Authenticity and Awe with Mark Schaefer

761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer

Mark Schaefer on AI, emotion, and marketing's future. Why disruption beats dull in today’s noisy digital world.

1505, 2025
  • Episode 760: Social News from the EDGE, Week of May 12th, 2025

760 | Social News from the EDGE | Week of 5.12.2025

AI traffic shifts, CTR dodges, and social ad shakeups—Erin and Duncan break it all down in this week’s EDGE of the Web.

2022 Signal Awards Gold Winner: Individual Episode for Creativity & Marketing

2022 Signal Awards Winner

Produced By

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Recorded at

Edge Media Studios

About

The EDGE of the Web is home to several formats of digital marketing podcasts. Our EDGE Interview Series is a 1 hour, 2 segment Digital Marketing Podcast that covers a wide range of topics such as; search engine optimization, search engine marketing, social media, email marketing, the latest marketing news, and much more! Each episode features one guest regarding a topic that they are passionate about with digital marketing news tailored to that topic. News from the EDGE is a weekly, 30-minute podcast covering the most recent digital marketing news of the week with Erin Sparks and Mordy Oberstein.
© 2025 Site Strategics & EDGE of the Web.

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